How to choose the right domain name, in fact, the address of the site? A domain is more than just a link, and choosing one is an important step in creating a commercial website. The domain name is a strong marketing tool. Experts iP apus Agency pay special attention to domain selection when creating a resource, because it can significantly speed up the process of promotion.
Influence of the domain zone on business development
A domain zone is a set of characters that allows the user to understand the focus of a resource or the field of activity of a company. More than 40% of website names are registered in the .com zone. Its name comes from the word common, i.e. “general”. In the past, registered in this zone sites whose focus was difficult to determine. Now it is recommended to register resources that are not tied to a particular region.
Properly chosen domain will allow visitors to quickly understand exactly the area of the site. This makes it possible to accelerate the promotion of the resource. The choice should be made on the basis of the orientation of business. All domain zones are divided into categories.
National zones
Such domain zones should be considered by business owners operating in a particular region (.ca – Canada, .de – Germany, etc.).
International zones
Best suited for international sites and projects. In addition to the .com zone you can consider options such as:
- .info – for information portals;
- .net – for networks;
- .org – for non-profit organizations;
- .biz – for business organizations.
Thematic
These are highly specialized areas that allow the user to immediately understand the site.
These zones are zones such as:
- .salon;
- .health;
- .baby;
- .taxi, etc.
The right choice of zone is also important for SEO-promotion of the site. For example, for a resource dedicated to cab service, is much more suitable zone .taxi, rather than the more popular .com.
Choosing a domain for fast business promotion
Domain name can give a powerful impetus to the start of the business, if its choice is made taking into account certain criteria. In the first place, it is a visual perception. The name of the site should be short and clear. The name shoes.ru users will be able to remember much faster than shoes-in-montreal.com.
It is good, if the name of the site will be easily perceived by ear. For example, baby.ca quickly remembered. It will be difficult for a person to make a mistake typing the site name in the search engine. The likelihood of getting to another resource is minimized.
Choosing a domain name should be done by adhering to one of the following strategies:
- The name of the brand. This is the name to choose if the site will be dedicated to a particular company. This is a work in prospect, because at the initial stage of the brand is not always recognizable, but it can be easily remembered by users;
- By the name of the sphere of activity. Such domain names are great for stores, which operate in a particular direction, or thematic sites. For example, for a site dedicated to the service of creating custom-made furniture, the best way to go name furniture-order;
- By name. Such names should be considered for people who create a personal brand, or those who lead their own blog.
When it comes to choosing a domain name for an online casino site in Canada, there are several factors to consider. First of all, the domain name should be easy to remember and pronounce. After all, you want potential customers to be able to find your site easily. In addition, the domain name should give an idea of what your site is about. For example, Casino Sites Canada is an ideal domain name for an online casino located in Canada. Finally, choosing a .ca domain name is important, as it will help you rank higher in search engine results for Canadian users. With these factors in mind, you are sure to choose the perfect domain name for your Canadian online casino site.
Company activity, brand name or keyword?
When choosing a site address can be guided by the activity of the organization, its name or key phrases that users use. Each option has its pros and cons.
- Company activity – The optimal option for most areas of activity. For example, if the company is engaged in the manufacture of plastic windows, the domain may be casement-windows.ca. Short, sound and understandable to users. Minus: most short domains are busy;
- Company name – Increases brand awareness and works to increase customer loyalty. Many companies do this: iPapus Agency (ipapus.com), Toshiba Corporation (toshiba.com), etc. Minus: difficulties with promotion in the initial stages, because the name of an unknown company no one will look for;
- Keyword – A great way to promote. In the domain name is inserted a key phrase that is most often used by users. For example, the most popular query for computer service “repair of computers. This phrase can be used as a website name. Less: long and badly remembered the name.
How to choose a domain?
Answer a few important questions before registering your domain:
- Does your site relate to a particular subject?
- Is there a limit on the target audience?
- Do I need to use a sub-regional domain?
The name must be thought of based on the answers. It is best to register all similar names in different zones, so that your competitors can not buy them out and use your name to attract customers to your company.
Key recommendations:
- To promote a commercial organization in Canada, use the .ca, .com domain zone.
- If your company is only focused on Canada, limit yourself to the .ca zone.
- Lease a domain in the zone .com, if you plan to go international in the future, if you know exactly what foreign countries will be interested in your products, you can register domains in the zones of these specific countries (.de, .us, .fr, .au, etc.)
- If your business is tied to a specific location (e.g. fitness room, beauty salon), use a sub-regional domain.
- If your business is not tied to a specific territory, designed for a wide audience from different countries, you can use the .com or .org zone.
Sometimes, in search of the best name for a domain, the owners use a free domain name generator. It works simply – in the line enters a word that describes the activity of the company, the system offers options with the addition of characters and additional words. As a result – there is a huge number of most similar names of domains, which only confuse users. Therefore, it is best to use unique names invented by yourself.
The task is not easy, because the standard words are likely to be occupied by someone. But it is not impossible. We can tell you what to rely on when choosing a name.
- Company activity – We have already said that the coincidence of the site with the name of the brand – the ideal, but alas, this does not always work, if the name is not a rare and unique letter combination. So we proceed from the specifics of the activity. Come up with a short word that clearly describes your business. The main nuance, if you decide in the future to expand the scope of activity. It will be strange if the goods for the animals are sold on the site with the name special-equipment.ca. No one will look for them there;
- Keywords – If the scope of your activities is narrow, you can use a keyword query in the name of the site to immediately show users what you can offer. For example, phone-repair.ca. Disadvantages – the name is too long, not particularly memorable, poorly ranked by search engines, an advertising campaign for such a domain can be ineffective.
Conclusion of the article about choosing a domain name
Choosing a name for a domain is not as easy as it seems at first glance. Even a small mistake can lead to the fact that users will be confused by your name, and do not understand how to write them correctly. Search engines also pay attention to the address, can lower the site in prominence or, in the case of a successful choice, the name will play in your favor.
If you encounter any difficulties, contact “Digital Element”. Our SEO specialists will suggest the best website name for promotion and provide recommendations regarding the domain zone.
